The complete guide for the entire practice

A comprehensive teeth whitening course covering everything from the mechanism of action, an overview of the full suite of patient options including a live in-office whitening demonstration as well as marketing tools and tips to boost your practice as a whitening leader. 

The teeth whitening market is an ever-evolving and growing landscape and keeping on top of all the patient options as well as effective marketing strategies can be quite the challenge. The temptations for patients to opt for non-professionally prescribed options are easily accessible and can be difficult to resist, in some cases with detrimental side effects.

This inclusive course aims to provide the practice team with the science, a comprehensive overview of all the whitening options as well as the tools to ensure patients are only tempted by what your practice has to offer.

A live in-office whitening demonstration as well as an opportunity to try on-the-go whitening options will be available for the participants. Attending this program as a team is encouraged to ensure an inclusive learning environment you can implement in the practice the very next day. 

The use of a range of touch points to reach your patients, both current and new, is critical. You and your team will walk away with practical and effective tools to boost your patient engagement and in turn boost your practice as a whitening leader, having your team and patients become your greatest marketing assets.

Topics

• Etiology of dental stains 
• Categories of peroxides and mechanism of action 
• Techniques and alternatives, at-home and in-office 
• What to look for when evaluating various whitening product options 
• Patient triage considerations
• Light and heat sources, their effects and factors to consider  
• Non-vital tooth whitening 
• Enamel micro-abrasion 
• Involving the practice team; when & how
• Teeth Whitening as a Marketing tool to promote the dental practice; social media, effective tools and most effective touch points  
• Live in-office teeth whitening demonstration 
• Opportunity to try on-the-go whitening 

Learning Objectives:

• To understand the various teeth whitening options available based on the mechanism of action and patient triage
• To be able to utilise a variety of touch points to ensure patients are convinced to only choose professionally prescribes whitening products
• To be able to involve other members in the practice team to boost teeth whitening relevance for the practice
• To understand the marketing tools available to promote the practice as a whitening leader