This year’s Dental Health Week campaign (4-10 August), focused on the importance of children’s oral health milestones.

This included educating parents and caregivers about what they need to do to help their kids “reach every S-milestone”, taking them on a journey from birth through their initial teeth…and beyond. 

Whether that is booking your regular check-up, flossing daily, or cutting back on sugary snacks, every step counts toward a brighter, healthier future.

ADA NSW members this year took part in a range of educational visits to celebrate Dental Health Week by visiting childcare and pre-school centres and handing out oral health resources.

Media interviews were conducted via key spokespeople from the ADA who were interviewed on television, radio and in print on a range of major platforms.