Whether you embrace it or avoid it, social media is an increasingly embedded part of both our personal and professional lives. While it offers valuable opportunities for communication and engagement, social media also presents regulatory and reputational risks for dentists.

This session will explore obligations and professional responsibilities when using social media, the potential impact online behaviour can have on a professional reputation, and areas where dentists may unintentionally fall outside regulatory and community expectations. Attendees will gain a clear understanding of how to minimise risk and engage online in a safe, ethical, and compliant manner.

Learning Objectives

• Know your obligations – understand AHPRA expectations for social media use.
• Protect your reputation – recognise how online behaviour can impact professional standing.
• Stay safe online – apply practical strategies for ethical, compliant social media engagement.