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Social Media Executive and Student Liaison

Newly created full time position to boost social media presence and increase student membership in a leading health association, working in a dynamic marketing and communications team.

  • Manage the social media strategy and content creation for health peak body

  • Fantastic team and organisational culture

  • Based in St Leonards, onsite parking

About the organisation
The Australian Dental Association NSW (ADA NSW) is the peak professional association for dentists and dental students in NSW and the ACT, with more than 4600 members. Our mission is to advance dentistry to improve the health of all Australians. As the peak body, our role is to help people in our communities achieve optimal oral health. As the professional association for dentists, we provide a range of practice support services for members, including advocacy, continuing professional development, networking events, professional advice, regulatory information, and lifestyle benefits. We are a not-for-profit member association.
Role summary
Reporting to the Head of Communications and Public Affairs and working in a dedicated team of seven, the Social Media Executive and Student Liaison is responsible for creating and executing social media marketing campaigns that will engage members and promote good oral health to the community. With a focus on students and young dentists, part of the role involves being on campus in Sydney and Orange attending student events, networking with dental students and public speaking.
About you
Results driven, dynamic marketeer with a great personality and ability to connect and communicate with students. You are able to get across our service offering quickly and happy to chat on the phone and in person to members and non-members about the value of membership. You have great ideas on how to communicate our services to dentists; and you eat, breathe and dream about creating memorable social media campaigns. You love watching our social media and website stats soar but equally enjoy networking with dental students.
Key responsibilities
Social Media

  • Manage ADA NSW’s social media platforms

  • Content creation

  • Develop and implement effective social media campaigns

  • Build ADA NSW’s profile using effective social media campaigns

  • Build member engagement through digital marketing

  • Write content for social media posts, EDMs and other member communications

  • Update content on social media platforms daily

  • Work with the Communications Team to enhance the reach of key advocacy and oral health initiatives

  • Grow our social media audience and influence

  • Measure and report results

Student Liaison

  • Have an active presence on campus at University of Sydney and Charles Sturt University in Orange

  • Give regular presentations to dental student groups on the role of the ADA

  • Attend regular events with students in Sydney and Orange to represent ADA NSW

  • Proactively come up with ideas to connect with students

  • Increase student membership numbers through new initiatives

  • Produce engaging marketing campaigns for students

Required Skills and Experience

  • Degree in marketing, communications or similar

  • 3 years + experience in a similar role

  • Proven experience in social media marketing

  • Confident public speaker and presenter

  • Excellent written and verbal communications skills

  • Exceptional customer service

  • Experience in IMIS or equivalent CRM

  • Experience in Kentico or equivalent CMS

  • Ability to build strong relationships with members and prospects

  • Ability to plan ahead and work to regular and specific deadlines

  • Proficient in all Microsoft Office programs

  • Ability to use initiative and adapt to change

To be considered for this exciting opportunity please send a covering letter and up-to-date resume ASAP to kate.miranda@adansw.com.au. Only applicants with the the right to work in Australia will be considered. 
If you have any queries, please contact:
Kate Miranda
Head of Communications and Public Affairs
Australian Dental Association NSW
8436 9920, kate.miranda@adansw.com.au